The Journal

MAR 2026

AI Prompts For The Watch Collector

Your watch collection has more to say about you than you think. I’ve been playing around with AI lately here at MidlifeCrisisWatches — and honestly? It's become one of the most fun tools in my co...

3 min read

Haute Horlogerie

MAR 2026

The Velocity of Time: An Exhaustive Analysis of Release Frequency, SKU Proliferation, and Market Saturation in the Global Watch Industry

Why I Did This I started this research because the sheer volume of watch releases lately feels overwhelming. As a consumer, I’m excited by new drops—but also hesitant to buy, knowing another big rele...

2 min read